Real Estate and Proptech
Sales Cloud for the pipeline, Experience Cloud for tenants and agents, and property, listing, and transaction ISVs on top. Laminar maps lead-to-lease and listing-to-close as they actually run, reads the org behind them, and ships every change traceable to the person and the request.
100+ enterprise teams trust Laminar with the systems that run their business.
Where it breaks
The deal lives in the broker's phone until it's signed. Sales Cloud holds the pipeline the brokers update on Friday, the listing ISV holds the space, and the LOI is in email. The forecast is a conversation.
Agents, transactions, and commissions in three systems. The transaction platform, the CRM, and the commission tool each hold a version of the deal, and the integration between them was built for a smaller brokerage. Closings are reconciled by hand.
The tenant portal shows whatever it read last. Experience Cloud fronts Service Cloud, which fronts the property system, and the maintenance request that got lost was lost at the seam. The tenant found out first.
Asset, lease, and investor data never meet. Leasing runs in Salesforce, the asset system holds the rent roll, and investor reporting is a quarterly spreadsheet built from both. Data quality is the job of the person who leaves.
The org grew with the customer count. Sales, onboarding, and support each configured what they needed at speed, and the one admin who knows how the flows interact is a manager now. Nobody has read what growth left behind.
Every project is a custom object. Bids, contracts, and change orders modeled per project, portals for subcontractors, and integrations to the project system built by a contractor. Reporting is a rebuild.
What changes
Same platform, same senior people, in the vocabulary of the deal desk and the property team. Nothing is rebuilt; the estate you close on becomes the one you can change on purpose.
Across the CRM, the portal, and the ISVs.
Shift maps the deal from inquiry to signed.
Every deal's path, dwell time, and backward move, drawn from field history rather than a Monday pipeline call. The stall between application and lease shows up with the days it costs in vacancy.
The platform
Shift reads the process, Profile reads the org, and Flow does the work. Ascent holds every change, from every engine, to the same rules.
Fellows
8,000+ vetted operators who've spent careers making enterprise systems hold, working inside your team from kickoff through go-live and after. They measure success by how little you need them next year.
Every figure here was measured with the customer and is footnoted to its source. Nothing is rounded up.
Security
Access, change, and deployment events are recorded as they happen, in append-only stores. Controls you can show an auditor, not describe to one.
Deny-by-default sandbox egress, short-lived tokens, and credentials brokered outside the box. The information-security mechanisms exist before the certificate does.
The agent works in an isolated sandbox on the work item's own branch, and a named person approves what ships. How the AI is governed, in writing.
Data stays where your org keeps it. Access resolves to named users, and retention is something Profile can show you rather than guess at.
Changes to systems holding PHI clear the same gates as every other change, with approvals and deployments recorded as they happen.
