The challenge
ACV's reps negotiate vehicle deals on live phone calls, in real-time auctions, with offers and counteroffers in flight, and with the data they need scattered across tools.
In a business where deployments touch financially sensitive systems and auctions start on a clock, both the tooling and the release process had to be built for zero drama.
The work
Laminar Fellows became the SMEs across four ACV domains: Deal Maker, Private Lens, Auctions, and the negotiation/offers tooling.
The centerpiece is a unified Salesforce tool that puts priority scores, bid histories, vehicle details, and negotiation criteria on one screen, letting reps close a deal with everything in front of them in a single click.
His work is entirely net-new feature builds, not maintenance, deployed in IST hours before auctions open, with verification checks sized to the financial stakes.
The team has since moved to a pooled cross-domain ticket model he helped shape, reducing key-person dependency on any single engineer, including him.
The impact
Deal Maker now handles more than 2,000 new opportunities and is described internally as a core revenue-generation tool.
Stability is the quiet headline: issues exist, but none block day-to-day operations; in a live-auction business, that's the metric that matters.
Three and a half years in, the engagement keeps renewing on six-month cycles.